MCWA is a program designed to celebrate the 40th anniversary of the Clean Water Act, which is one of the first major pieces of water legislation that put safeguards in place to keep our waters drinkable, fishable, and swimmable. Even though the Clean Water Act began meaningful procedures some 40 years ago, due to a growing population and many other factors, scores of scientists around the globe predict a worsening water crisis. MCWA’s mission is to inform the public of the potential water catastrophe, encourage citizens into a meaningful conversation, and inspire them to take appropriate, preservation actions. MCWA’s National Program expects to reach more than 34 million people at colleges and universities, aquariums and zoos, and online through the MCWA American Road Tour, MusicFests, and numerous other social and mobile media platforms.
MCWA’s mandate is to underscore a powerful, life-sustaining initiative around water–drinkable, fishable, swimmable water. MCWA’s vision is to build strong, long-lasting, strategic partnerships with colleges and universities, environmental and social organizations, business and community leaders, legislators, and other stakeholders in order to continuously improve the availability of clean and abundant water supplies.
We the people of the United States–and eventually the world, hopefully–will benefit from MCWA. We plan to enable environmental and educational organizations, partners, and sponsors to move towards clean water for all.
MCWA runs from April 5, 2012 – October 18, 2012. The kick-off will be a two-day event April 5-6 at the University of California, Irvine, complete with a Green Festival and Expo, a screening of the documentary Tapped, loads of giveaways, and concluding with a concert (MusicFest). From there, the MCWA American Road Tour begins with a bus, equipped with state-of-the-art technology that broadcasts to social and mobile media sites–stopping at colleges, universities, aquariums, and zoos along the way–until it reaches the final destination in Washington, D.C.
It is both. The “one-time event” is really a six-month, countrywide extravaganza, filled with advocacy programs, media blitzes, and one-on-one partnerships. Throughout the year, there will be initiatives and relationships developed by the stakeholders, MCWA, and the public. It is through these unique opportunities that this “event” will develop a life of its own long after the sun sets October 18, 2012.
We have interviewed approximately 75 scientists, researchers, and policymakers from around the globe about the pending water crisis. This crisis is one of the best-kept secrets in the United States. MCWA will change that through programs developed with the educational and environmental partners listed in the organization section below.
Our main audience is college and university students, K–12 students, families visiting aquariums and zoos, other environmental organizations (for example NGOs like Sierra Club, NRDC, and others).
The Clean Water Act was groundbreaking legislation for its time. We’re piggybacking the 40th anniversary celebration to engage people in an even wider conversation and exploration: water scarcity, conservation, and education. This discourse will bring a more acute awareness of the importance of water to the public as well as to policymakers nationally.
Higher Planet developed the My Clean Water Act National Program. Because most water and other environmental organizations do not have the infrastructure and resources to produce a national program of this size and scope, the eco-media company Higher Planet created My Clean Water Act. Higher Planet is committed to creating win-win relationships with all stakeholders involved with any program they produce. After program related costs are recouped a select panel will determine which organizations will receive funds and grants to support important work and organizational sustainability.
Higher Planet is an eco-media company comprised of veteran media executives with a deep and powerful commitment to be change agents when it comes to important environmental, educational, and social issues and projects facing our nation and the world. The mission of Higher Planet is to provide a platform for environmental education at all levels, from the youngest to the oldest students.
Higher Planet has worked with and supported social, environmental, and educational organizations for the last five years. Higher Planet has amassed a powerful team to support important media, marketing, and fundraising initiatives through its resources, relationships, and technology in order to help create sustainability for these organizations. Higher Planet’s next project will likely be a global program in conjunction with the U.N.
MCWA is working with (but not limited to) the following organizations:
• Consortium of Universities for the Advancement of Hydrologic Sciences , Inc. (CUAHSI)
• Association of Environmental Engineers and Science Professors (AEESP)
• American Society of Civil Engineers (ASCE) Student Chapter
• American Academy of Environmental Engineers and Scientists (AAEES) National and Student Chapters
• The Urban Water Research Center of UCI
• Water Environment Foundation
• Engineers Without Borders (EWB) Professional and University Student Chapters
• National Water Research Institute
• California Public Interest Research Group (CalPIRG)
• National PIRG and other states PIRG Student Chapters
• Osher Lifelong Learning Institute (OLLI), and other groups
One of the purposes of MCWA is to reflect back on the past 40 years of successes, failures, and limitations of the Clean Water Act. While Higher Planet is apolitical, it is committed to jumpstart and stimulate meaningful dialogue between social, commercial, and political arenas that would benefit citizens of all nations related to important environmental, educational, and social issues.