Water is the most important resource sustaining life on our planet. Without it, no known form of life can exist. Therefore, the need for plentiful, clean water has no political, social or religious boundaries. Drinkable, fishable, swimmable water is a right that all peoples should be able to work together to safeguard and protect.
My Clean Water Act is a program designed to celebrate the 40th anniversary of the Clean Water Act. This seminal piece of legislation, passed in October of 1972, established standards for clean water that are still in place today. It also provided the first effective nationwide enforcement mechanism to ensure that those standards were met. Although significant progress has been made since 1972, fully one-third of US waterways remain below current standards. In addition our growing appetite for water combined with changing weather patterns has resulted in ongoing water shortages in many parts of the U.S. as well as worldwide. Many scientists are predicting a coming worldwide water crisis.
My Clean Water Act’s national program expects to reach more than 34 million people at colleges and universities, aquariums, zoos, and other venues with the MCWA American Road Tour, WaterStock concerts, and public speaking engagements. It also includes a significant online component, utilizing familiar social networking and mobile media platforms aimed particularly at the youth market, but also designed for professional and older users.
While the My Clean Water Act movement is initially intended as a one-time celebration and educational outreach running from April 5, 2012 to October 18, 2012, additional programs are planned that will extend its reach far beyond the six-month agenda. The two day kick-off event, scheduled for April 5-6 at the University of California, Irvine will be a major social and educational event. It includes a Green Festival and Expo, a screening of the documentary Tapped, water related giveaways, and concludes with WaterStock, a concert featuring popular artists. The UCI event also serves as the kick-off for the MCWA American Road Tour, which utilizes a retrofitted bus containing educational displays and equipped with state-of-the-art technology that will broadcast ongoing events to social and mobile media sites. Its intended destinations include colleges, universities, aquariums, zoos, and other appropriate venues until it reaches its final destination in Washington, D.C. where a capstone event is planned on the anniversary of the signing of the Clean Water Act.
To inform the public of the potential water crisis, encourage communities to embrace conservation, and inspire individuals to take appropriate, preservation actions, which underscore a powerful, life-sustaining initiative around water–drinkable, fishable, swimmable water.
To build strong, long-lasting, strategic partnerships with colleges and universities, environmental and social organizations, business and community leaders, legislators, and other stakeholders in order to continuously improve the availability of clean and abundant water supplies.